Appeal refers to the preference of contents. Whether emotionally charged or backed by cold hard facts, this can sway a person’s decision in a flash.
Appeal by Facts
They are people who are attracted by the facts available. They tend to make decisions based on logic and reason and prefer cold hard data backing them. They prefer to make educated decisions from facts before the emotional appeal.
Appeal by Emotions
They are people who are attracted by stories and clauses behind. They tend to make decisions based on personal experiences and prefer the human recommendations and interactivity backing them. They prefer to make decisions based on relationships before cold hard facts.